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Sonic the Hedgehog celebrates his 35th birthday in style with a rocking concert Sonic Live! A Musical Odyssey of Sonic the Hedgehog only in Japan!

The Godzilla Cream Puff by Beard Papa recreates the iconic Kaiju's jet-black scales with a sweet strawberry surprise inside and are available throughout Japan this summer!

Okami celebrates 20 years with a collaboration at the Capcom Cafe with a menu and merch lineup sure to grant any fan divine blessings.

Dragon Quest Walk x Yoshinoya Collab started out strong trying to deter scalpers only to trip up and still sell out in less than a week.

Animal Crossing has its first collaboration with Baskin Robbins that is so popular it sells out before the first weekend. We were too late.

From Pokémon to Sanrio here's a collection of some of the best otaku fits for babies in Japan!

A wide variety of brand new Persona 5 Royal merch has appeared in Daiso and Seria 100yen shops around Japan. Check out the new lineup and see us try our luck at a few blind merch pulls!

Dragon Quest Slimes have appeared in the form of delicious traditional Japanese snacks! Check out my full review below.

We went to check out the Zenless Zone Zero (ZZZ) Welcome to New Eridu collaboration at Sushiro!

Dropped something onto the train tracks? Here’s a clear, calm guide to what happens next, who to contact, and how Japan’s station staff safely retrieve lost items.

Zenless Zone Zero launched Operation Yum collaboration with Wendy's First Kitchen in Japan featuring delicious fries and other menu items at select stores.

Sunshine City is more than just a mall it's a haven for families and otaku (nerds) alike!

The ultimate guide to Shibuya Parco: a stylish mall with an entire floor dedicated to otaku/nerd culture and so much more!

What surprises await trainers inside? The Pikapika Box returns again through the Pokémon Center Online exclusive lottery sale.

McDonald's Japan is celebrating the 35th anniversary of its Tsukimi Moon Viewing Season menu including limited autumn burgers and sweet treats.

An inside guide to Ikebukuro Parco: a mall connected to the station and stacked with otaku shopping floors!

We tried out one of the brand new Pokémon 30th anniversary gacha: a Pokéball shaped projector lights featuring the 3 starters evolved forms.

The Capcom Store is the best place to find your favorite series from Street Fighter, Resident Evil, Mega Man, Okami, Monster, and much more.

The Chiikawa x Kura Sushi Collaboration was cancelled almost an entire month early due to employee misconduct in relation to the campaign merchandise.

The Capcom Store is the best place to find your favorite series from Street Fighter, Resident Evil, Mega Man, Okami, Monster, and much more.