I checked out the SEGA ATLUS booth at Tokyo Game Show 2026. This was one of the biggest booths in the whole show and they certainly made sure it stood out. The crowds around the whole booth were incredible all day long and they had so much going on between demos, shows, and even a stamp rally.
The front of the booth was dominated by a showcase of Stranger Than Heaven and Persona 4 Revival.
For those who couldn’t make it into the demo play there was a really unique walkthrough area that let fans walk through the different eras of the game. There were also really cool posters and original tattoo artwork on display.
The ATLUS corner of the booth was fully loaded with Persona and Metaphor experiences this year.
Despite the 44 game screens there was still a huge wait for Persona 4 Revival so I did my best to check out what I could.
Unfortunately the Persona photo spots were all a bit too popular but I at least caught the cosplayers in action.
As you can see the crowds around the Persona 4 Revival area were bustling. They did a good job setting up cute photo spots and screens where even if you couldn’t enter properly you could still get a good feel for everything.
They even had the new game packaging and preorder bonuses on display. The Midnight TV pouch looked super cool I am very tempted to preorder for it and because Persona 4 was the first Persona game I beat back in the day.
There was a fun Crazy Taxi photo spot where you could hop into the taxi itself. It was probably the shortest wait at the booth but certainly stood out.
Next to that was of course the Sonic themed games. Sonic Crossworlds made another appearance to promote the upcoming Godzilla and Evangelion collabs. Sonic Pico Park also had a small demo area and others that were around at other booths too.
Warhammer 40,000 was the last big title game on display at the booth toward the back. I managed to catch the cosplayer out in their armor just in time.
At the back of the booth they had the SEGA Partners showcase which featured a lot of upcoming and already released games a lot of which are titles most wouldn’t readily associate with SEGA. It was cool to see the new Lollipop Chainsaw game display and he immersive theater was really interesting. I got to see and listen to Clair Obscure: Expedition 33 in it and it was amazing.
Just like other booths SEGA was so popular some of their giveaways finished in the blink of an eye like this cute Sonic and Tails keychain. However there was still the stamp rally which also had limited higher tier prizes but was easily accessible and had no wait time just needed fans to wander around to different parts of the booth to wishlist the main game titles and get a stamp.
I am impressed very year the new ways the SEGA ATLUS booth manages to juggle all of these games and their partner showcases while providing all fans a way to access as much of the content as possible. If you can be sure to check out clips from the amazing stage performances.
Be sure to check out more of my TGS booth coverage in part 2 of my event reports.
Useful Links
Tokyo Game Show Official Website: https://tgs.cesa.or.jp/2026/en
